Why Us? Because We Create Real Business Impact.
We don’t just talk about technology, we deliver results. See how we transformed the complex data process at MXO into an efficient growth engine.
Trapped in Manual Data Issues
Brendan, the owner and sole handler of the MXO Australia business, is a major player on eBay. He faced serious operational challenges where the manual stock update process frequently failed and was inconsistent
Lost Sales
Inaccurate stock data meant many customer orders could not be fulfilled.
Decreased Reputation
Failure to fulfill orders caused their eBay ratings to continuously decrease, jeopardizing customer trust.
Stunted Growth
This time-consuming and risky process limited their ability to add new products, stagnating at 100,000 SKUs.
Bottom line: Poor data processes directly harmed their revenue and reputation.
Explosive Growth with Smart Automation
Toba Data designed an automated system that completely took over their stock data process. We built a workflow that independently validates, calculates restock needs, and uploads accurate stock data to Maropost and eBay—without manual intervention.
The transformation was not just about technology, but about measurable business results.
Real Results We Created for MXO:
Sales Increase
With consistently accurate stock data, lost sales figures decreased drastically, which directly boosted revenue.
Product Catalog SKU
Confidence in a reliable data system enabled MXO to massively expand their product variety on eBay.
Rating Recovered
Regular and accurate stock updates stopped unfulfilled order issues, improving their rating and restoring customer trust.
Simplifying Data Complexity for Reckitt
How we transformed hundreds of different distributor reports into a single source of truth for a global FMCG giant.
Data Chaos from Hundreds of Sources
Managing a vast distribution network across Indonesia, Reckitt faced major challenges in collecting sales and inventory data.
Fragmented Data
Hundreds of distributors used their own systems, producing different and inconsistent report formats.
Manual & Slow Process
Despite having an internal system (DMS), data collection still relies on manual entry which is often inaccurate and always delayed.
Delayed Decisions
Without accurate and timely data, the national sales team struggled to make quick strategic decisions, such as stock allocation or promotion planning.
Bottom line: Vast national data potential locked inside inefficient processes and untrustworthy data.
Real Impact We Created for Reckitt
Our automated data pipeline solution delivers a transformative impact felt across all levels of the organization, from daily efficiency to long-term strategy.
Strategic & Financial Impact
Operational Cost Savings
Eliminating hundreds of hours of manual work every month previously spent collecting, cleaning, and consolidating reports. Team resources can now focus on analysis and strategy instead of administrative work.
Decision-Making Risk Reduction
National-scale strategic decisions are now made based on solid and reliable data, not assumptions. This drastically reduces financial risk when making large investments in marketing or distribution.
Operational & Team Impact
Fully Automated Reporting Process
The entire data collection process from hundreds of distributors now runs 100% automatically, eliminating manual intervention, human error, and delayed reports.
Increased Speed & Market Responsiveness
The time to obtain a complete national picture was reduced from weeks to days. This allows the team to respond to competitor movements or changing market trends much faster.
Cultural & Future Impact
Creation of a Data-Driven Culture
The sales team now actively uses data to support their strategies. Decisions are no longer made based on habit or intuition, but are backed by clear facts and numbers.
Increased Team Data Literacy
With easy access to data visualized through Metabase, the analytical capability of the entire team naturally increases, creating a smarter and more proactive work culture.
